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Why Poor Communication Is the Greatest Threat to Our Future

Here’s how to change someone’s mind

Michael Touchton
5 min readJul 20, 2020

Climate change, inequality, pandemics.

These are all human problems. We created them. And we have the power to change them. But to change them, some people have to change their minds. Those that are causing the problems — or denying that they exist — must change, and everyone else must help them to change.

But we have a lot of trouble with this. For the most part, we’re not helping other people to change their minds. We’re judging them, shaming them, and arguing with them. Just spend a few minutes on Twitter and you’ll see what I mean.

Climate change, inequality, and pandemics are not the greatest threats to our future. The greatest threat to our future is the thing that causes division, polarization, and the inability to address these issues together: poor communication.

These Are Human Issues

These issues are human issues. They’re not inevitable. We created them. But to fix them we’ve got to understand the human dynamic that perpetuates them.

Some people don’t think these things are problems. And addressing these people head-on with facts won’t change their minds. Why? Because most of us are just not that interested…

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Michael Touchton
Michael Touchton

Written by Michael Touchton

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